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Researchers found that consumers tend to overestimate fractional star ratings and underestimate fractional numerals. In either case, the ratings can be misleading, potentially causing a company...
A breakthrough study has revealed why emerging electric aircraft engine technology sounds so annoying -- and how to fix it.
Researchers have found that wild orangutans vocalize with a layered complexity previously thought to be unique to human communication, suggesting a much older evolutionary origin.
Researchers have shown in mice that brain cells known as astrocytes are required for a signaling chemical called norepinephrine to modify brain activity, changing the textbook...
An often-ignored type of cell in the brain plays a dynamic and surprisingly complex role in our ability to process information, according to new research.
A collaborative study tested 17 strategies in an 'intervention tournament.' Interventions targeting future thinking, such as writing a letter for a child to read in the...
That 'aha' moment when you come back to a puzzle and immediately figure it out? Something fascinating is going on in your brain. A new study...
A new game-based experiment sheds light on the tradeoffs people are willing to make about data privacy.
Listen to the first notes of an old, beloved song. Can you name that tune? If you can, congratulations -- it's a triumph of your associative...
Researchers identified two brain networks involved in word retrieval -- the cognitive process of accessing words we need to speak. A semantic network processes meaning in...
