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Energy Issues

The Power of Humor in Science Communication

Scientists aren’t comedians, but it turns out a joke or two can go a long way. That’s according to a new study that found when researchers use humor in their communication — particularly online — audiences are more likely to find them trustworthy and credible.

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The use of humor in communication has long been associated with comedians, but a new University of Georgia study reveals that incorporating jokes and light-heartedness into scientific discussions can have a significant impact on audiences. The research found that when researchers use humor online, particularly in social media posts, they are perceived as more trustworthy and credible.

Lead author Alexandra Frank, a doctoral candidate in UGA’s Grady College of Journalism and Mass Communication, emphasized the importance of using humor to simplify complex scientific concepts for a general audience. “As scientists research difficult topics, it’s essential to keep key ideas simple,” she said.

Frank conducted an experiment where researchers created four different social media posts on X (formerly Twitter) that centered around self-driving cars and artificial intelligence technology. One post contained a drawing with facts about self-driving technology without any humor, while another used satire and gave the cars human-like characteristics. The third post had the cars sharing facts as if they were sentient, and the fourth had the cars telling jokes themselves.

The study found that the post using satire was rated as the funniest, and respondents were more likely to believe the scientist when they found the content funny. However, Frank cautioned against relying too heavily on humor, noting that excessive sarcasm or negativity can undermine credibility.

Frank’s advice for science communicators is to use humor mindfully, keeping posts short, clever, and free from controversy. “I want them to not be afraid of humor but to use it really cautiously,” she said. “It can significantly increase engagement with the public, but scientists should use it wisely.”

This study was funded by the National Science Foundation, and its findings have significant implications for science communication and outreach efforts. By embracing humor in their online presence, scientists can become more relatable and trustworthy to the public, ultimately promoting a better understanding of complex scientific concepts.

Diabetes

HIV Epidemic Shifts: Why Awareness Campaigns Must Target the 50+ Age Group

HIV is surging among adults over 50 in sub-Saharan Africa, yet prevention and treatment campaigns still focus mainly on the young. New research reveals older adults face comparable or higher infection rates but remain largely invisible in HIV studies, which hampers progress toward global health goals. Persistent stigma, outdated perceptions, and limited education or access in rural areas worsen the situation, especially for older women.

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As the number of people living with HIV continues to rise globally, a concerning trend has emerged: the virus is increasingly affecting individuals aged 50 and above. In sub-Saharan Africa, this age group now accounts for over one-quarter of all HIV cases. Despite this shift, many prevention and treatment campaigns still focus on younger adults, neglecting the unique needs and challenges faced by older individuals.

Research conducted at the Sydney Brenner Institute for Molecular Bioscience (SBIMB) in collaboration with Wits University has shed light on the complexities surrounding HIV among older populations. The study revealed that older adults often harbor misconceptions about their susceptibility to the virus, making it harder for them to take preventive measures or seek testing.

“Perceptions on who acquires HIV are limited,” explains Dr. Luicer Olubayo, a researcher at SBIMB and lead author of the study published in The Lancet Healthy Longevity journal. “Intervention campaigns mainly targeted at the youth don’t help, as older adults believe they’re not at risk.”

Furthermore, stigma surrounding HIV remains a significant barrier to treatment among older adults, delaying diagnosis and limiting access to care. Interventions could focus on repeated testing, pre-exposure prophylaxis (PrEP), and awareness campaigns tailored to this age group.

Interestingly, the study found that age, education, gender, and where people live all affect their risk of HIV. Widowed women had the highest HIV rate (30.8%), possibly due to losing a partner to HIV, stigma, and limited power to negotiate condom use. People without formal education and those with low income also faced higher rates of HIV infection.

The study’s longitudinal data provided valuable insights into the HIV epidemic among older adults in sub-Saharan Africa over time. This information can inform interventions and support mental health and overall well-being initiatives.

As the world pushes towards achieving UNAIDS’ 95-95-95 targets by 2030, it is crucial to recognize that prevention and treatment campaigns must adapt to the shifting demographics of HIV. By targeting the 50+ age group specifically, we can address this growing epidemic effectively and ensure equitable access to care for all individuals affected by the virus.

In conclusion, as the world continues to grapple with the complexities of HIV among older populations, it is essential that awareness campaigns are tailored to meet their unique needs. Only through a concerted effort can we hope to overcome the stigma surrounding HIV and provide adequate support to those most vulnerable – the 50+ age group.

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Earth & Climate

“Revolutionary Building Material: Scientists Create Living, CO2-Capturing Structure”

Researchers at ETH Zurich have developed an astonishing new material: a printable gel that’s alive. Infused with ancient cyanobacteria, this “photosynthetic living material” not only grows but also removes CO₂ from the air, twice over. The bacteria use sunlight to produce biomass and simultaneously trigger mineral formation, which locks carbon away in a stable form. Engineered hydrogels provide an ideal habitat for these microbes, allowing them to thrive for over a year. Even more captivating, this material has already made its way into architecture, with living installations showcased in Venice and Milan that merge design, sustainability, and living science.

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Scientists at ETH Zurich have made a groundbreaking discovery – they’ve created a living building material that captures CO2 from the air using photosynthetic bacteria. This innovative material has the potential to revolutionize the way we build and sustain our cities.

The research team, led by Professor Mark Tibbitt, has successfully incorporated cyanobacteria into a printable gel, creating a structure that grows and actively removes carbon dioxide from the atmosphere. The special thing about this living material is its ability to store carbon not only in biomass but also in minerals, making it an effective solution for carbon sequestration.

“We utilize this ability specifically in our material,” says Yifan Cui, one of the lead authors of the study. “Cyanobacteria are among the oldest life forms in the world. They are highly efficient at photosynthesis and can utilize even the weakest light to produce biomass from CO2 and water.”

The team has also optimized the geometry of the structures using 3D printing processes, increasing the surface area and promoting the flow of nutrients to keep the cyanobacteria alive and efficient.

This living material has significant implications for urban planning. The researchers envision it as a low-energy and environmentally friendly approach that can bind CO2 from the atmosphere and supplement existing chemical processes for carbon sequestration.

“We want to investigate how the material can be used as a coating for building façades to bind CO2 throughout the entire life cycle of a building,” says Professor Tibbitt.

The concept has already caught the attention of architects, who have taken up the idea and realized initial interpretations in an experimental way. Two installations at the Architecture Biennale in Venice and Milan showcase the potential of this living material in sustainable urban planning.

One installation uses the printed structures as living building blocks to construct tree-trunk-like objects that can bind up to 18 kg of CO2 per year, about as much as a 20-year-old pine tree in the temperate zone. The other installation investigates the potential of living materials for future building envelopes, using microorganisms to form a deep green patina on wooden shingles.

The photosynthetic living material was created thanks to an interdisciplinary collaboration within the framework of ALIVE (Advanced Engineering with Living Materials), an ETH Zurich initiative that promotes collaboration between researchers from different disciplines in order to develop new living materials for a wide range of applications.

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Economics

Corrupted Skies: Uncovering the Dark Side of California’s Solar Boom

California s solar energy boom is often hailed as a green success story but a new study reveals a murkier reality beneath the sunlit panels. Researchers uncover seven distinct forms of corruption threatening the integrity of the state s clean energy expansion, including favoritism, land grabs, and misleading environmental claims. Perhaps most eyebrow-raising are allegations of romantic entanglements between senior officials and solar lobbyists, blurring the lines between personal influence and public interest. The report paints a picture of a solar sector racing ahead while governance and ethical safeguards fall dangerously behind.

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California is leading the way as the nation’s top producer of solar electricity, but beneath its surface lies a dark side – rampant corruption in the state’s solar market. A recent study published in Energy Strategy Reviews has shed light on this hidden issue, revealing patterns of public and private sector corruption that threaten to undermine the solar industry’s potential for a just energy transition.

According to researchers at the Boston University Institute for Global Sustainability (IGS), California’s breakneck pace for solar investment, deployment, and adoption has led to seven distinct types of corruption abuses and risks. Favoritism in project approvals, including high-profile incidents involving intimate relationships with lobbyists, is one of these corrupt practices. To address this issue, the study’s authors recommend major solar reforms in California.

“It’s a wake-up call that the solar industry cannot continue on its current trajectory of bad governance and bad behavior,” says lead author Benjamin Sovacool, director of IGS and a Boston University professor of earth and environment. “We find that efforts to accelerate solar infrastructure deployment in California end up contributing to a sobering array of corruption practices and risks.”

The study’s authors conducted extensive research, combining literature reviews, original interviews, and fieldwork to document patterns of perceived corruption from various voices, including residents impacted by solar energy development, solar construction workers, non-governmental organizations, solar company employees, federal agencies, and state and local governments. While confirming individual claims of corruption is challenging, their mixed-methods research approach uses personal assertions in conjunction with analysis of news stories, court testimony, and other official sources to support their findings.

The researchers point to a blend of public, private, social, and political patterns of corruption in the California solar energy market. To remedy this, they recommend:

1. Corruption risk mapping to document problematic practices and entities
2. Subsidy registers and sunset clauses to deter rent-seeking and tax evasion
3. Transparency initiatives aimed at environmental changes and data production (for Environmental Impact Assessment)
4. Strong enforcement of anti-corruption laws
5. Shared ownership models for solar to improve accountability

As California increasingly relies on solar energy to decarbonize its electricity sector, addressing corruption in the state’s solar market is crucial for a just energy transition. The newly published study, “Sex for Solar? Examining Patterns of Public and Private Sector Corruption within the Booming California Solar Energy Market,” is part of a larger IGS research project looking at injustices in U.S. solar and wind energy supply chains.

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